National Portion: Liability Insurance Concepts

8.4 Bodily Injury, Property Damage, and Personal/Advertising Injury

8.4 Bodily Injury, Property Damage, and Personal/Advertising Injury

Key Takeaways

  • CGL Coverage A pays for bodily injury and property damage from an occurrence; Coverage B pays for listed personal and advertising injury offenses.

  • Property damage requires tangible property — electronic data is not tangible, so data loss is excluded without a cyber endorsement.

  • Loss of use of tangible property counts as property damage even when nothing is physically injured.

  • The General Aggregate caps total annual payments and can exhaust before a per-occurrence limit is reached.

  • Coverage B covers slander, libel, privacy, and copyright/trade-dress/slogan offenses but excludes patent and trademark infringement.

Last updated: June 2026

Bodily Injury, Property Damage, and Personal/Advertising Injury

The ISO Commercial General Liability form (CG 00 01) organizes coverage into three insuring agreements: Coverage A — Bodily Injury and Property Damage Liability; Coverage B — Personal and Advertising Injury Liability; and Coverage C — Medical Payments. Knowing exactly what each defined term includes — and excludes — is a frequent source of exam points.

Bodily Injury (BI)

Bodily injury means physical injury, sickness, or disease sustained by a person, including death resulting at any time. The exam tests two refinements:

  • Mental anguish or emotional distress is covered only when it accompanies (or arises from) physical bodily injury, unless the form is endorsed to broaden it.
  • BI must be caused by an occurrence — an accident, including continuous or repeated exposure to substantially the same harmful conditions — to trigger Coverage A.

Property Damage (PD)

Property damage means: (1) physical injury to tangible property, including resulting loss of use; or (2) loss of use of tangible property that is not physically injured. Two traps:

  • Tangible is key — electronic data is not tangible property under the CGL, so corrupting a customer's data is not PD (a separate cyber/data endorsement is needed).
  • Loss of use without physical injury still counts — e.g., a contractor blocks access to a store, causing lost business though nothing was physically damaged.

Coverage A Limits Structure

LimitWhat it caps
Each Occurrence LimitMost paid for all BI + PD from one occurrence
Damage to Premises Rented to YouFire (and limited other) damage to rented premises — e.g., $300,000
Medical Expense (Coverage C)Per-person med-pay, e.g., $5,000, no fault required
Products-Completed Operations AggregateAnnual cap on products/completed-ops claims
General AggregateAnnual cap on all other Coverage A and B claims

Worked Limit Example

A CGL shows a $1,000,000 Each Occurrence Limit and a $2,000,000 General Aggregate. Three separate covered occurrences during the year produce settlements of $600,000, $800,000, and $900,000 (each within the per-occurrence cap). The insurer pays $600,000 + $800,000 = $1,400,000 on the first two, but the third is limited because only $2,000,000 − $1,400,000 = $600,000 of General Aggregate remains. The insured absorbs the remaining $300,000. This illustrates why the aggregate can exhaust before any single per-occurrence limit is reached.

Coverage B — Personal and Advertising Injury

Personal and advertising injury covers specified offenses, not accidents. The seven listed offenses are:

  1. False arrest, detention, or imprisonment
  2. Malicious prosecution
  3. Wrongful eviction, wrongful entry, or invasion of right of private occupancy
  4. Oral or written publication that slanders or libels a person or organization
  5. Oral or written publication that violates a person's right of privacy
  6. The use of another's advertising idea in your advertisement
  7. Infringing upon another's copyright, trade dress, or slogan in your advertisement

Because these are intentional-conduct offenses, Coverage B does not require an "occurrence" or accidental BI/PD. Note the overlap with intentional torts from Section 8.1 — several intentional torts that are excluded as BI are added back as covered Coverage B offenses.

Exam trap: Coverage B excludes injury arising from a breach of contract, knowing violation of another's rights, and statements the insured knew to be false. It also excludes patent and trademark infringement — only copyright, trade dress, and slogan are covered. Pure patent infringement is not advertising injury.

Precise ISO Definitions

Liability forms hinge on exact definitions, and exam distractors twist them:

  • Bodily injury (BI): bodily injury, sickness, or disease sustained by a person, including death resulting from any of these. Note: standard CGL BI does not include purely emotional/mental distress unless accompanied by physical injury (a common test point).
  • Property damage (PD): (1) physical injury to tangible property, including resulting loss of use; or (2) loss of use of tangible property that is not physically injured. Electronic data is not tangible property under the standard form.
  • Occurrence: an accident, including continuous or repeated exposure to substantially the same general harmful conditions.

Personal and Advertising Injury vs. Bodily Injury

Personal and advertising injury is a separate concept covered under CGL Coverage B and is not bodily injury. It consists of the seven named offenses — false arrest, malicious prosecution, wrongful eviction, libel/slander, invasion of privacy, use of another's advertising idea, and copyright/trade-dress/slogan infringement in an advertisement.

Worked classification: a tenant locked out improperly suffers personal injury (wrongful eviction), not bodily injury. A magazine that prints a defamatory statement causes advertising injury (libel). A customer who slips and breaks an arm suffers bodily injury. A delivery truck that crushes a fence causes property damage.

Quick Answer: Physical harm to a person = BI; physical harm/loss of use of property = PD; the seven named offenses = personal & advertising injury.

Loss of Use, Resulting Loss, and a Worked Classification

The property damage definition has two prongs the exam separates: (1) physical injury to tangible property, including the loss of use of that damaged property; and (2) loss of use of tangible property that is not physically injured. The second prong covers economic loss-of-use claims even where nothing is physically broken — for example, when a contractor blocks access to a neighboring store, causing lost business though no property is harmed.

Worked example: a delivery driver negligently knocks out a building's power line. A tenant's freezer thaws (physical injury to spoiled stock = PD prong 1) and a neighboring office cannot operate for a day (loss of use of un-damaged premises = PD prong 2). Both are property damage, though only one involves physical injury. Trap: candidates think PD always requires something to be physically broken; the second prong covers pure loss of use of intact property.

Test Your Knowledge

A contractor accidentally severs a fiber line, corrupting a client's stored electronic data but causing no physical damage to any object. Under the standard CGL Coverage A, this loss is:

  1. Covered property damage because the data lost its usefulness

  2. Not property damage because electronic data is not tangible property

  3. Covered as personal and advertising injury

  4. Covered medical payments under Coverage C

Test Your Knowledge

A CGL has a $1,000,000 Each Occurrence Limit and a $2,000,000 General Aggregate. After paying $1,400,000 on two prior occurrences, a third covered occurrence settles for $900,000. How much will the insurer pay on the third occurrence?

  1. $900,000

  2. $600,000

  3. $1,000,000

  4. $0