Study guide
B.7 The Financial Planning Process
Certified Financial Planner CFP
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1 A. Professional Conduct and Regulation
A.1 Code of Ethics and Standards of Conduct A.1.1 The Six Ethical Principles A.2 Procedural Rules and Discipline A.2.1 Fitness Standards for Candidates A.3 Financial Institutions Overview A.3.1 Broker-Dealers vs. RIAs A.4 SEC and Securities Regulation A.4.1 FINRA and Broker-Dealer Regulation A.4.2 State Securities Regulation A.5 Consumer Protection Laws A.5.1 Privacy and Confidentiality Requirements A.6 Fiduciary Duty and Application
2 B. General Principles of Financial Planning
B.7 The Financial Planning Process B.7.1 Establishing the Client Relationship B.7.2 Gathering Client Data and Goals B.8 Personal Financial Statements B.8.1 Key Financial Ratios B.9 Cash Flow Management B.9.1 Emergency Fund Planning B.10 Debt Management Strategies B.10.1 Mortgage and Home Financing B.11 Economic Concepts B.11.1 Planning for Inflation B.12 Time Value of Money Concepts B.12.1 TVM Calculations and Applications B.12.2 Loan Amortization B.13 Education Needs Analysis B.14 Education Savings Vehicles B.14.1 529 Plans In-Depth B.15 Education Funding Strategies B.16 Gift/Income Tax Strategies
3 C. Risk Management and Insurance Planning
C.17 Principles of Risk and Insurance C.17.1 Risk Management Process C.18 Analysis of Risk Exposures C.19 Health Insurance Fundamentals C.19.1 Types of Health Insurance Plans C.20 Disability Income Insurance C.20.1 Disability Policy Features C.21 Long-Term Care Insurance C.22 Annuities Overview C.22.1 Fixed vs. Variable Annuities C.23 Life Insurance Fundamentals C.23.1 Types of Life Insurance C.24 Business Owner Insurance Solutions C.25 Insurance Needs Analysis C.26 Insurance Policy and Company Selection
4 D. Investment Planning
D.27 Equity Securities D.27.1 Fixed Income Securities D.27.2 Mutual Funds and ETFs D.27.3 Taxation of Investment Vehicles D.28 Systematic Risk D.28.1 Unsystematic Risk D.29 Economic and Market Cycles D.30 Measures of Risk and Return D.30.1 Investment Performance Measures D.31 Asset Allocation Strategies D.31.1 Portfolio Diversification D.32 Bond and Stock Valuation D.32.1 Stock Valuation Models D.33 Investment Policy Statement D.33.1 Modern Portfolio Theory D.34 Active vs. Passive Investing D.34.1 Common Investment Strategies D.35 Alternative Investments D.35.1 Options and Derivatives
5 E. Tax Planning
E.36 Income Tax Fundamentals E.36.1 Filing Status and Tax Brackets E.37 Types of Income E.37.1 Deductions and Credits E.37.2 Capital Gains and Losses E.38 Business Entity Taxation E.38.1 Self-Employment Tax E.39 Taxation of Trusts and Estates E.40 Tax Reduction Strategies E.40.1 Retirement Account Tax Strategies E.41 Property Transactions E.41.1 Basis Rules for Acquired Property E.42 AMT and NIIT E.42.1 Special Tax Situations E.43 Charitable Giving Strategies
6 F. Retirement Savings and Income Planning
F.44 Retirement Needs Analysis F.44.1 Sources of Retirement Income F.45 Social Security Benefits F.45.1 Social Security Claiming Strategies F.45.2 Medicare Planning F.46 Eldercare and Special Needs Planning F.47 Qualified Plan Overview F.47.1 Defined Benefit Pension Plans F.47.2 Defined Contribution Plans F.48 Eligibility and Vesting F.48.1 Coverage and Discrimination Testing F.48.2 Contribution and Benefit Limits F.48.3 401(k) Plan Features F.49 Non-Qualified Deferred Compensation F.49.1 Executive Compensation Plans F.50 Retirement Plan Selection for Businesses F.50.1 Individual Retirement Accounts F.51 Distribution Rules F.51.1 Required Minimum Distributions F.52 Retirement Income Strategies F.52.1 Tax-Efficient Withdrawal Strategies F.53 Business Succession Planning
7 G. Estate Planning
G.54 Property Titling and Beneficiary Designations G.54.1 Beneficiary Designations G.55 Strategies to Transfer Property G.55.1 Lifetime Gifting Strategies G.56 Wills and Estate Documents G.56.1 Powers of Attorney G.56.2 Advance Directives and Healthcare Documents G.57 Federal Gift Tax G.57.1 Federal Estate Tax G.57.2 Generation-Skipping Transfer Tax G.58 Sources for Estate Liquidity G.58.1 Life Insurance for Estate Liquidity G.59 Trust Fundamentals G.59.1 Revocable Living Trusts G.59.2 Irrevocable Trusts G.59.3 Trust Income Taxation G.60 Marital Deduction Planning G.60.1 QTIP Trusts G.60.2 Portability of Estate Tax Exemption G.61 Intra-family and Business Transfer Techniques G.61.1 Family Limited Partnerships G.61.2 GRATs and IDGTs G.62 Postmortem Estate Planning Techniques G.62.1 Disclaimer Planning G.62.2 Estate Tax Elections G.63 Planning for Divorce and Unmarried Couples G.63.1 Estate Planning for Unmarried Couples G.63.2 Planning for Blended Families G.64 Planning for Special Needs and Circumstances G.64.1 Special Needs Trusts G.64.2 ABLE Accounts
8 H. Psychology of Financial Planning
H.65 Client and Planner Attitudes, Values, Biases H.65.1 Money Scripts and Money Attitudes H.65.2 Planner Self-Awareness H.66 Behavioral Finance H.66.1 Cognitive Biases H.66.2 Emotional Biases H.66.3 Heuristics and Mental Accounting H.67 Sources of Money Conflict H.67.1 Couples and Money Conflict H.67.2 Family and Intergenerational Money Conflict H.68 Principles of Counseling H.68.1 Therapeutic Techniques in Financial Planning H.68.2 Professional Boundaries and Referrals H.69 General Principles of Effective Communication H.69.1 Listening and Questioning Skills H.69.2 Managing Difficult Conversations H.69.3 Non-Verbal Communication H.70 Crisis Events with Severe Consequences H.70.1 Death and Divorce H.70.2 Job Loss and Health Crisis H.70.3 Sudden Wealth and Sudden Loss H.70.4 Natural Disasters and Traumatic Events
B.7 The Financial Planning Process
Key Takeaways Explain This Topic AI
The CFP Board's financial planning process contains seven sequential steps that guide the client-planner relationship
CFP professionals must follow all seven steps unless specific steps are explicitly excluded from the scope of engagement
The process begins with understanding circumstances and ends with ongoing monitoring and updating
A common mnemonic for the seven steps is CGADPIM: Circumstances, Goals, Analyze, Develop, Present, Implement, Monitor
Last updated: January 2026
The Seven-Step Financial Planning Process
The CFP Board defines financial planning as a collaborative process that helps maximize a client's potential for meeting life goals through financial advice that integrates relevant elements of the client's personal and financial circumstances.
As part of the CFP Board's Code of Ethics and Standards of Conduct, CFP professionals must follow a structured seven-step process when providing financial planning services. This process replaced the previous six-step model (known by the acronym EGADIM) and now follows the CGADPIM framework.
Why the Seven Steps Matter
The financial planning process serves multiple purposes:
- Structure : Provides a systematic approach to comprehensive planning
- Compliance : Ensures CFP professionals meet their ethical and fiduciary obligations
- Documentation : Creates a clear record of the planning relationship
- Quality : Helps deliver consistent, high-quality advice to clients
Exam Tip : The CFP exam frequently tests your ability to identify which step you are in based on a scenario. A helpful mnemonic is "Uber Is A Drunk Person's Immediate Motor vehicle" - Understanding, Identifying, Analyzing, Developing, Presenting, Implementing, Monitoring.
Overview of the Seven Steps
- Step Practice Standard Key Activity
- 1 C.1 Understanding Client Circumstances Gather quantitative and qualitative data
- 2 C.2 Identifying and Selecting Goals Prioritize and select financial objectives
- 3 C.3 Analyzing Current and Alternative Courses Evaluate existing strategy and alternatives
- 4 C.4 Developing Recommendations Create specific, actionable recommendations
- 5 C.5 Presenting Recommendations Communicate the plan to the client
- 6 C.6 Implementing Recommendations Put the plan into action
- 7 C.7 Monitoring Progress and Updating Review and adjust over time
- Step 1: Understanding the Client's Personal and Financial Circumstances (C.1)
The process begins with gathering comprehensive information about who the client is and what they want to achieve. This includes both quantitative (objective) and qualitative (subjective) information.
Quantitative data includes:
- Age, income, expenses, and cash flow
- Assets, liabilities, and net worth
- Insurance coverage and employee benefits
- Tax information and estate plans
- Retirement accounts and benefits
Qualitative data includes:
- Health and life expectancy
- Family circumstances and values
- Risk tolerance and attitudes toward money
- Goals, needs, and priorities
- Current course of action and expectations
The CFP professional must analyze this information to assess the client's circumstances before moving to goal-setting. If complete information cannot be obtained, the planner must either narrow the engagement scope or terminate the relationship.
Step 2: Identifying and Selecting Goals (C.2)
Using the information gathered in Step 1, the planner helps the client identify potential goals and prioritize them. This step involves:
- Identifying potential goals based on circumstances
- Discussing your assessment of the client's situation
- Developing reasonable assumptions and estimates
- Selecting and prioritizing goals
- Noting the impact that particular goals have on other goals
- Discussing any goals that may be unrealistic
Goals should follow the SMART framework:
- S pecific: Clearly defined objectives
- M easurable: Quantifiable targets
- A chievable: Realistic given resources
- R elevant: Aligned with client values
- T ime-bound: With defined timelines
- Step 3: Analyzing the Client's Current Course of Action (C.3)
This step evaluates whether the client's current strategies move them toward their goals. The CFP professional:
- Analyzes the current course of action
- Identifies material advantages and disadvantages
- Develops potential alternative courses of action
Important : An alternative course of action does not become a recommendation until the CFP professional formally selects it in Step 4. This distinction is frequently tested on the exam.
Step 4: Developing the Financial Planning Recommendations (C.4)
The CFP professional selects one or more recommendations designed to maximize the potential for meeting the client's goals. Each recommendation should consider:
- The assumptions and estimates used in analysis
- The basis for making the recommendation
- The timing and priority of implementation
- Whether the recommendation is independent or must be implemented with another
A recommendation may include continuing the current course of action if it remains appropriate. Recommendations must be consistent with the mutually defined scope of engagement, client goals, quantitative data, and personal/economic assumptions.
Step 5: Presenting the Financial Planning Recommendations (C.5)
The planner presents the selected recommendations along with the information considered in developing them. This presentation should:
- Explain the advantages and disadvantages of the current plan
- Present alternative options considered
- Be tailored to the client's comprehension level
- Disclose any conflicts of interest
- Consider clients with visual or hearing impairments
Recommendations may be presented orally, in writing, in person, over the phone, or in another format that fits the client's needs. The complexity of recommendations should guide the presentation format.
Step 6: Implementing Financial Planning Recommendations (C.6)
Implementation brings the plan to life. This step must be completed unless specifically excluded from the scope of engagement. The CFP professional must:
- Establish responsibilities for the client, planner, and third parties (CPAs, attorneys, insurance agents)
- Set timelines and priorities for each action
- Select appropriate products and services consistent with client goals
- Investigate products or services that reasonably address client needs
Key Point : The client is solely responsible for accepting or rejecting recommendations. Once accepted, the planner assists with implementation using an implementation timeline.
Step 7: Monitoring Progress and Updating (C.7)
The final phase may last years or decades. This step must also be completed unless specifically excluded. The CFP professional:
- Establishes monitoring and updating responsibilities
- Determines how and when reviews will occur
- Monitors the client's progress toward goals
- Obtains current qualitative and quantitative information
- Updates goals, recommendations, or implementation decisions
- Verifies the engagement terms remain current
- Types of Reviews
- Review Type Description Trigger
- Regular Reviews Scheduled at predetermined intervals Calendar-based (annual, quarterly)
- Episodic Reviews Occur after major life events Marriage, divorce, job change, inheritance
Exam Tip : Investment performance should be communicated at least quarterly, with more frequent communication during periods of extreme volatility. Use performance benchmarks at least annually.
CFP Professional Responsibilities
A CFP professional is responsible for all seven steps of the financial planning process unless specific steps are explicitly excluded from the scope of engagement. This includes:
- Implementation of recommendations
- Ongoing monitoring and updating
- Documentation of all client interactions
Documentation Requirements : CFP professionals must prudently document information as facts and circumstances require, using CRM software, handwritten notes, or email correspondence.
Integration Factors
The CFP Board considers several "integration factors" when determining whether financial planning is required:
- The number of relevant elements of the client's circumstances affected
- The portion and amount of the client's financial assets involved
- The length of time the client's circumstances may be affected
- The effect on the client's overall exposure to risk
- The barriers to modifying the actions taken to implement (such as surrender charges)
- When Financial Planning Applies
Financial Planning applies when a CFP professional provides Financial Advice that integrates relevant elements of the client's personal and financial circumstances. Not every client interaction requires the full seven-step process, but when it does apply, the CFP professional must follow the Practice Standards.